Today elrow announces the stellar line up for its immersive July 28th Rowlympics themed event. Under the sun and the stars, this rare musical fiesta features 10 hours of back-to-back sets by international superstars. The dusk-to-dawn games commence at 6:30pm taking New Yorkers on a musical marathon until 4:30 AM at East Williamburg’s Brooklyn Mirage. This musical line-up is more unique than ever.
Making their elrow debut in NY are Jesse Perez, Denney, Will Clarke, Technasia, and NY’s very own The Golden Pony, who will be joined by elrow resident Marc Maya, plus elrow staples and dance music’s most in demand talent— Eats Everything, Patrick Topping and Santé.
This is the first North American outdoor event for the world’s leading event production company with six generations of experience promoting unforgettable spectacles. One of the biggest attributes of elrow is their mission to create an immersive experience in an enchanted environment that completely surrounds you, so that you feel that you are inside it and part of it. Performers interact with guests, who become actors in the story, integrated into a psychedelic circus-like environment and vibrant atmosphere unlike any other. It’s been described by media (RBMA) as “a cross between Cirque du Soleil and Burning Man.”
The July 28th event is part of elrow’s roaming New York residency that began in 2016. Their sold out April 21st gathering at Avant Gardner, “Nomads, The New World,” theme transported revelers to a “Star Wars meets Avatar” dimension, will also debut in Las Vegas in October, further extending elrow’s presence in the U.S. As with their three previous sold out shows in New York, more than 2,500 early bird tickets for Rowlympics were snatched up in less than 24 hours based solely on word-of-mouth, without any musical talent announced.