The Swedish Midsommar is the celebration of the longest day of the year. Where family and friends join together in merriment to honour the arrival of Midsommar. A mighty force, whose warm seduction leads guests into the party and inspires the light to keep night at bay.
In what’s set to be the most memorable event of the summer, elrow has joined forces with Absolut to encapture the spirit of Midsommar bring a flavor of Scandinavian inspired magic to Ibiza, with a unique celebration of Swedish Midsommar. The event will be taking place on Wednesday 8th August in production and creative collaboration with “Storytellers Ibiza” who this August will be presenting a series of three unique events at Cova Santa – the al fresco venue, etched into cliffside of San Jose, will be transformed into a floral, sun filled paradise to celebrate this Pagan tradition, but in typical elrow style – expect it to be an enchanting affair.
Celebrations will kick off at 5pm in true Midsommar spirit, with friends old and new, breaking bread together, side by side down long tables, in celebration of the light. Once this luxurious sharing feast has come to an end, guests will be led by the Goddess and her trusty entourage, on a journey of cheeky celebration through the magical madness of the traditions of Midsommar.
From 7pm there’ll be plenty of activities to interact with, such as roaming musical acts, mind blowing magicians and a series of games for those who love to play. You will also find traditional Swedish workshops, where you will have the opportunity to make your own flower crown or go head to head with your fellow revelers, in a strawberry cake-off like no other! Glam squads will be on hand to provide that extra bit of sparkle and, if the excitement gets too much, you can take some time out to nourish your mind, body and soul in our cosmic corner.
At 8pm the party will truly ramp up, with the ceremonial raising of the Maypole, a key moment of the Midsommar tradition. Performers will evoke this dancing frenzy by encouraging guests to join them in an explosion of dance around the Maypole! Throw in some soul grabbing beats, delectable cocktails and the unmissable sight of the Ibiza sunset and you’ve got a recipe for something really special on your hands.
If by midnight you haven’t had enough fun, the party continues in the club at Cova Santa, where you will be able to continue dancing until the early hours with exclusive performances in a stunning floral setting. But be warned, there is a limited availability so be sure to get in there quick before it fills up!
elrow is known throughout the world for its wild, madcap style of throwing parties. A family-run business that began in Barcelona decades ago, its policy of putting people, music, and feel-good vibes at the heart of everything it does has made it unequivocally, the most successful party on the planet. At every elrow event you can expect an incredible music policy, wild immersive shenanigans, and of course, the unexpected. Not knowing what’s coming next is a key factor of its magic.
So Midsommar x elrow & Absolut promises to be the defining event of summer 2018. A party that will channel the esoteric spirit of elrow while tapping into the mysticism of Swedish heritage – a celebration of togetherness, new beginnings and light… where the sun never sets and anything can happen… not to be missed!