The most colorful music event of the year is approaching. On 10 August 2019, the Love Mobiles of the Street Parade will roll around the Zurich lake basin. With the motto «Colours Of Unity», the organisers want to draw attention to the fact that a picture can only be colourful if a wide variety of colours are permitted and can unfold their effect together.

For the 28th time on the day of the Street Parade, Zurich will become the unique technoid festival capital, a hotspot for electronic music. With the motto «Colours Of Unity», the or- ganizers want to point out that life is more beautiful when different colors stick together. The colours represent the different origins, views, education or backgrounds of the visitors as well as the diversity of species in general. It is the colours of an entire society, an army of hun- dreds of thousands of peaceful and happy people, who celebrate the sound of time at the Street Parade and are thus part of the fascinating demonstration for love, peace, freedom and tolerance. In times when borders are closed and walls built, tolerant people from all over the world come together and unite on Zurich’s streets – it’s Street Parade. A community with all human colour nuances stands together and turns this unique experience into an event. The values of the Street Parade are open-heartedly lived and danced across generations at the world’s largest techno event. This is the cornerstone for peaceful coexistence – regardless of religion, skin colour, origin or sexual orientation.

Artwork by the Zurich artist Demian5

The Street Parade poster, designed by the Zurich graphic artist and illustrator Demian5, has a high recognition value. With his experimental web comics he has established himself in the international art scene. The main characters of the comic book “When I am King”, publis- hed by the German «JaJa Verlag», dare a trip to the Street Parade. >

International top labels and Zurich clubs

With the worldwide hip dance labels «Elrow» from Barcelona, «Ants» from Ibiza and «Katermukke» from Berlin, three labels with global appeal will be part of the move. «Elrow» stages its own world on Bürkliplatz with a spectacular show, «Ants» and «Katermukke» pre- sent their own Love Mobiles. At the same time, the Zurich clubs Supermarket, Hive and Klaus are driving with their trucks at walking pace through the crowd. A new generation of Love Mobilists is also growing up. Namely these are «Level Event», «Shape Events» and «No To- morrow Events». A total of 30 trucks are registered, playing all styles of electronic music from deep house to hard style.