The Pacha Collection 2024 marks a new era for The Pacha Group, and is an unabashed celebration of Ibizan culture, with music, creativity, innovation and freedom of expression at its very core. 

Shot with Brazilian Victoria’s Secret supermodel Bruna Lírio at some of the most iconic locations across the island such as MEs Vedra, Old Town, and the Pacha Ibiza Nightclub, to name a few, The Pacha Collection tells a tale of surrealistic magical moments shared amongst a global community of music aficionados, bound together by a universal thread of love. The Pacha Collection, therefore, is a physical manifestation of the Ibizan spirit as legacy Pacha imagery is interwoven into the collection as wearable art. 

The expertly crafted collection encompasses multi-purpose and wearable resort wear, swimwear, athleisure and multiple Pacha-iconic accessories. Standout pieces such as the unisex ICON hoodie, Cherry tank top and exclusive edition REFLECT sweatshirt utilise modern techniques that have reinvented the famed twin cherries in 2D and 3D embroidery, silicon embossing, digital print and velvet transfer. 

Each piece tells the story of Pacha Ibiza – the ICON hoodie is symbolic of Pacha’s famed gatherings of Pacha Lovers, from Bob Marley to Grace Jones; while the Exclusive Edition PACHA HOUSE Sweatshirt is representative of Pacha Ibiza’s finca and the ANGEL Hoodie pays homage to a legacy illustration drawn in 1992. 

Drawing inspiration from the vibrant rhythm of Ibiza and formulated with the ethos of ‘Pacha is Ibiza’  – The Pacha Collection is the physical embodiment of a kinship that is forever intertwined,” Aloki Batra, CEO, The Pacha Group.

Stay Tuned for Limited Edition Capsule Collections in collaboration with Pacha Ibiza’s extended family of globally-renowned DJs. 

The Pacha Collection is available at Destino Pacha Hotel and online at The Pacha, as well as on Instagram offering Pacha Lovers the opportunity to experience the essence of Pacha Ibiza anywhere in the world.