Corso Marketing Group (CMG) – the experiential agency redefining luxury event culture – has unveiled the next chapter of the immersive nightlife concept, VROOM ROOM. Created in partnership with Race Service, VROOM ROOM debuted in 2023 during Las Vegas Race Week as a bridge between luxury nightlife and motorsport culture, and has since evolved into Race Week’s most coveted celebration.

Since its inception, VROOM ROOM has stayed true to its founding mission: to craft an exclusive post-race experience for a select, intimate audience at the intersection of motorsports, music, and the creative world.

Now, the VROOM ROOM team is expanding the series across all U.S. Race Week cities – Austin, Las Vegas, and Miami – underscoring the event’s vision of redefining modern race-week culture through curated, A-List experiences at cutting-edge, limited-capacity venues. With Austin and Las Vegas editions already in tow, the debut Miami installment in May 2026 will officially establish VROOM ROOM’s full U.S. presence, and solidify the brand as one of the world’s most sought-after Race Week experiences.

While further details surrounding VROOM ROOM Miami remain under wraps, the event’s reputation speaks for itself – with the inaugural Miami edition poised to deliver the same high-caliber fusion of luxury, music, and motorsports that has defined VROOM ROOM’s previous success.

Over this past weekend on Friday, November 21, VROOM ROOM concluded its third-annual Las Vegas edition, headlined by Disclosure (DJ Set). Debuting at a new location inside Fontainebleau Las Vegas’ exclusive members-only Poodle Room – crowning the resort’s 67-story hotel tower – VROOM ROOM Las Vegas was hosted by Starino and featured support performances from VICE and Ramsey Austin.

The 2025 edition of VROOM ROOM Las Vegas further solidified the brand’s reputation as a magnet for high-profile celebrities and industry luminaries. Notable guests at this year’s VROOM ROOM Las Vegas included Dom Dolla, Anastasia Karanikolaou, Barbie Ferreira, Damson Idris, Malika Hagg, Xandra Pohl, Luke Sabbat, Dave Grutman, Jordyn Woods, Madison Pettis, FOODGOD (Jonathan Cheban), Paul Wesley, Tyriq Withers, Tucker Halpern and Sophie Hawley-Weld (of SOFI TUKKER), Carter Gregory, itsdanielmac, Jack’s Dining Room, Jesse Metcalfe, Minglee Simmons, Summer Soffer, Torren Foot, Fred Ehrsam, Kyle Massey, Taylor Hale, and more.

The successful return of VROOM ROOM Las Vegas came after the brand wrapped its inaugural Austin edition on Sunday, October 19. Taking place at ROMA with a headlining performance from Max Styler and support from Equal and Julian Albert, VROOM ROOM Austin took the brand’s proven formula to the Lone Star State – introducing VROOM ROOM’s signature motorsports-meets-luxury aesthetic to the Texas racing community.

At VROOM ROOM Austin, Max Styler delivered a joyous performance up until the event’s closing. The intimate setting fostered a familial energy, amplified by the DJ booth’s placement within the crowd. Outside the entrance, two racecars featuring VROOM ROOM branding – the Porsche 996 Carrera Cup Car and the Race Haus-built 944 Baja Racecar (making its debut public appearance) – set the tone for the evening, with an event guest joining the festivities by bringing his own show-stopping car.

Like its Las Vegas counterpart, VROOM ROOM Austin attracted a bevy of notable guests, including drivers such as Gabriel Bortoleto (Sauber), Lindsay Brewer, and Jordan Wallace; Charles Leclerc’s photographer and creative director Antoine Truchet; BBC and MotoGP journalist Jennie Gow; key Race Week photographer Alex O’Connor, and many more key figures from the racing community. From the entertainment world, VROOM ROOM Austin hosted British actor Jacob Scipio and DJ/producer Lizzie Aguirre.

Both VROOM ROOM Las Vegas, Austin, and the upcoming Miami installment are hosted by CMG in partnership with multi-media agency Race Service – the ultimate trendsetters of motorsports connecting automotive lifestyle with cultural cachet. While all VROOM ROOM events are invite-only, limited tables and booths were made available at both the Vegas and Austin editions.

Since its launch, VROOM ROOM has become synonymous with the high-octane glamour of Race Week, attracting international talent, celebrity guests, and industry leaders to its curated, invitation-only experiences. Each edition celebrates the culture surrounding Race Week through world-class music programming, design-forward spaces, and an unmatched atmosphere of exclusivity and sophistication.

Previous performing artists at VROOM ROOM include DJ Pee.Wee (Anderson .Paak), Diplo, DJ Tennis, Carlita, Kaz James, WhoMadeWho, and more.

Additional celebrity guests who have attended the event include Swizz Beatz, Travis Scott, Zedd, Odell Beckham Jr, Glen Powell, Swae Lee, Heidi Klum, Tom Kaulitz, Badius, Ross Butler, Jessica Serfati, Michael Rubin, Richie Akiva, Will Makris, Mark Birnbaum, Bobby Kennedy III, Taras Romanov, Leon Bridges, Phillies’ Owner John Powers Middleton, Todd Graves, Rufus Du Sol, Christopher Schwarzenegger, and many, many more.

The VROOM ROOM event series is powered by Red Bull and Heineken –  two brands that partner with Corso Marketing Group to align with a cultural movement where less is more, embracing the intimate connections sponsors can forge with guests through these boutique, high-impact event experiences.

Visit online www.corsomg.com and follow @corsomg.